The newly introduced premium products by MIFCO, launched last night under the special "Ranvaru" brand, include canned yellowfin tuna steak and canned yellowfin tuna belly. In addition to the canned yellowfin tuna, three types of rihaakuru (fish paste) were also launched to the market last night under "Ranvaru". They are:
Rihaakuru (with liver, roe, and stomach)
Rihaakuru (with finely crushed fish)
Fried Rihaakuru (with finely crushed fish)
These products were launched at a special ceremony held at the MIFCO fish shop last night. The ceremony was attended by MIFCO CEO Brigadier General (Retd) Farhath Shaheer, Strategic Consultant Athif Shakoor, and senior officials of MIFCO.
"Ranvaru" is a special name dedicated to premium products released under MIFCO's Fasmeeru brand. This is the first time MIFCO has introduced a separate brand specifically for premium products in this manner. MIFCO stated that Ranvaru is a brand introduced specifically for the Maldivian market, and they hope that Ranvaru products will receive great support, similar to the products prepared specifically for the foreign market.
MIFCO has opened the opportunity to taste and experience the products of the "Ranvaru" brand for three days. Furthermore, the sale of these products has commenced today at MIFCO shops in the Male' region.
MIFCO stated that the Ranvaru brand is part of the efforts being made to increase MIFCO's products and expand the company's business.
